But after a year of successful sales, countless new phrase ideas, awesome collaborations, incredible photo shoots, endless amounts of hard work, and the efforts of a small but mighty TBV dream team… We decided it was time to take TBV Apparel to the next level.

What does the next level entail, you ask?

A killer site revamp that represents the So Cal beach-inspired, free spirited personality the brand has developed, SIX (!!!) new t-shirt phrases, a bunch of new t-shirt styles, and a solidified energy and cohesiveness that signifies what we are all about. All in all, if I had to explain what we are about at the core in two different sentences: High On Good Vibes & Making Our Own Magic. (Both of which are now t-shirt phrases, of course.)

Did I mention that the website was redesigned by my two TBV Apparel masterminds Tynan & Cole?

Yeah, they are graphic designers on top of their many other skills. They design, print and ship all of the tees, Tynan does all of the photography (he also did all of the photography for my book!) and Cole is the face of our TBV Apparel Men’s Collection.

I am basically ridiculously lucky to have them. Say hi to Cole below!

Especially, you must check out the look book on the site! It is to die for. I cried when I saw it. Cried.

We are so thrilled to have a place to share all of our new designs with you that represent what we stand for: creating a community of like-minded individuals by sharing our core principles of truth, balance and virtue. We hope that our clothes will encourage you to live a passionate life that you are excited about just like we have. That’s what we all deserve, and that’s what our tees symbolize.

Last month we held a contest for TBB readers to come up with some of our newest phrases for this redesign. I am thrilled to announce that we loved so many of your entries (over 800!), that we chose not one but FOUR winners. The winners are…

Gabrielle Terzano of @livelaughyum for “You Had Me at Savasana,” Stacey Oswald at @simply.stace for “My Kale Shake Brings All the Boys to the Yard,” @jenconn for “Namaste or Whatever,” and @happyhealthymama for “Somewhere Between a Donut & a Juice Cleanse.”

You all KILLED IT with your phrase ideas! Thank you to everyone who put in your vote — we chose the top four, and we hope you love the designs we came up with to accompany the sayings! All of the winners will get a free t-shirt with their winning phrase on it as well as a lifetime 10% off of TBV Apparel. Your support and love means the world to us.

On top of those four, we also made a “Make Your Own Magic” crop tee and a “I’d Rather be a Mermaid” crop tank.

Each of the tees represent what we love & want for all of you: to live a passionate life and to make your own magic wherever you go.

Also, shoutout to the unbelievably gorgeous (inside and out) Natasia Lutes for being our TBV Apparel angel! Natasia not only rocks the tees with utter perfection by being our very own real life mermaid, but she also represents the key elements of truth, balance and virtue that are oh so important to us. On top of that, she is a healthy rockstar and a purveyor in BALANCE. She is an inspiration and we are lucky to have her as the face of our brand.

All in all, head over to www.truthbalancevirtue.com to check out everything & shop your hearts out! We. Are. So. Excited!!!

#VIBESDONTLIE

#TBVAPPAREL

#MAKEYOUROWNMAGIC

And we have soooo many more that we are so stoked to share with you. All on the site! Can’t wait to hear what your favs are!

www.truthbalancevirtue.com

The Blonde Vegan Store, which will be all online and connected to my site, will be up and launched by Friday, April 25^th. That is when you will officially be able to buy the shirts, rep them, wear them out to dinner, to a workout, the list goes on and on!

I am so unbelievably excited about these shirts for many reasons. First of all, with all of the changes going on in my life, I’ve been searching for a new focus. Even though I feel as if I have a million things going on all at once, I am the type of person who needs one sole endeavor or adventure to pour all of my energy to… and that’s what these shirts have been for the last few months and will hopefully continue to be.

As I have mentioned in a previous post (because I can’t keep my huge mouth shut!) the shirts are eco-friendly, 100% cotton, made of all organic materials, suuuuper soft & comfy (I’ve been living in them – holy crap), health-oriented and versatile. I wanted them to be the types of shirts you can wear out on the town with jeans and heels and also in an exercise class with yoga pants and running shoes.

A percentage of the profit from the shirts will be going to a non-profit that raises awareness about nutrition in schools and funds nutrition programs for high schools. A percentage of the profit from the Hashtag Vegan and Is Vodka Vegan? shirts will support an animal sanctuary in NYC that I am visiting next weekend – very exciting and dear to my heart.

I want to give the hugest thank you imaginable to my beyond talented friend Tynan Daniels. Without him, I would still be daydreaming during yoga classes about the remote possibility of TBV Apparel. I can’t even begin to give him enough credit for all that he’s done (and continues to do) to help me with this line between designing, printing, photographing, editing, re-photographing, re-printing, listening to me ramble, etc. – and he’s done an amazing job. I am so, soooo lucky to have this amazing dude in my life.

Check out his photography site linked above… you won’t be disappointed. (Did I mention he’s taken all of the photos for this site in general? Other than the daily food photos. That’s me… but only because he lives across the country.)

Last, but certainly not least, check out the shirts and send me an email telling me which styles you like and your size so that we make sure to have enough shirts printed by the launch date of what people are most interested in. Also, once you email me you will be added to my list of people that will get notified the moment the shirts go up – a full 24-hours before I release it on the blog, so that you will have first dibs on the shirts!

Pricing: $32 each. I will have special deals running, and still figuring out the deals that will go down for people who order more than 2, and for those who order all 5!!! Also going to do as many lil’ giveaways as I can get away with. (Although a girl’s gotta make sure she doesn’t go broke creating a t-shirt line… developing new business endeavors is certainly an investment.)

Shirt Styles:

Hashtag Vegan

This shirt is particularly special to me, because hash-tagging on Instagram is what originally began to connect me to the vegan and health food online community. And in the digital age we live in, you can’t deny it’s frickin’ funny.

Oh Kale Yes!

We all know kale is the “it” food right now, and who doesn’t use the phrase “Oh Kale Yes” in their everyday life? …Or is that just me?

Men’s Oh Kale Yes!

Health is the New Black

I wanted to make sure there were shirts available for everyone in the health community – not just vegans! Even though vegans & non-vegans alike will agree that health is all the rage right now… or at least in this little bubble of the internet it is.

Yoga Junkie

This is the shirt I created because I wanted there to be at least one tee that was 100% suitable for my favorite thing on earth – YOGA! And/or working out. The other shirts work for exercising too, but this one is prime. Trust me, I’ve done it. See…!

Men’s Yoga Junkie

Is Vodka Vegan?

I have to give credit to my best friend Jordan for this one (who also happens to be the gorgeous male model in these photos). It started as a joke because I started drinking a lot less when I first went vegan, and whenever I would go out I ordered a vodka soda. The phrase “is vodka vegan?” was born out of poking fun at me, and has evolved into something we now say to each other all the time. Sidenote: vodka is vegan, as long as the brand is reputable and there is no isinglass in the alcohol!

Men’s Is Vodka Vegan?

Most importantly… I want people to feel amazing, confident, comfy, cute, sexy, and FUN in these shirts. So having fun while wearing them is not optional. Stay tuned for exciting news about the shirts in the next few weeks, and as always I am here to answer any and all questions you may have!!!

Also, post your favorite style on Instagram, Facebook and/or Twitter and hashtag #tbvapparel and #theblondevegan to be in the running for a t-shirt giveaway, TBV Cleanse giveaways, a free week of yoga, and a free 3-day juice cleanse!

And, because you know me & you know my love for photos… there are a WHOLE LOT more amazing photos from this photo shoot and more, so I will keep posting in the next few weeks and you’ll see all sorts of fun things!