Hi guys! What a journey it has been to get to this place, and many of you have been here all along. For those of you who are new, I am thrilled to have you here. Let’s get into a little deep dive. I’m Jordan, and I have been sharing my life on the internet for over ten years now. I started blogging when I was in graduate school getting my MFA in Creative Writing, and after a year of doing both I decided to leave school to pursue the blog full-time. That was before blogging was an industry or career path, by the way… so we are talking old school days! I just knew in my bones that this was the path for me, and to this day I cannot imagine doing anything else.

I followed those intuition pings before they even made sense, and soon enough I had not just a blog but a brand – complete with products, a podcast, a clothing line (that’s now vintage, but now we have merch!), retreats, courses, meditations, apps, books, and beyond. You could say the entrepreneurial lifestyle runs in my blood, but I had no idea until I started doing it. Now it is a huge passion of mine to help guide others into a lifestyle that they are in love with – because I truly believe that when we follow what we truly love in this life, we cannot go wrong.

This brand, along with my life, has evolved and changed so much over the years. Over the last decade I have publicly battled chronic Lyme disease, found healing, gotten married to the love of my life, become a mother to my beautiful boy Atticus, had a psychic awakening (!!) and have had so many iterations of life in between. I am deeply passionate about the healing mindset, all things plant medicine, plant-based nutrition, and more. I even went back to school to get a health coaching certification (at IIN, you can get a discount with my name here!), and got a degree in plant-based nutrition from Cornell.