Planet-based & in the raw content
Vegan Banana Chocolate Chip Blender Muffins
Fibroid Surgery: Behind the Scenes
Healthy Vegan Potato Crust Pizza
My Plant-Based Journey
Jordan wearing a white dress with long sleeves.

Hi angels! I am so happy that you are here! I’m Jordan, and I have been blogging on this little corner of the internet for nearly a decade. What started as a vegan food blog while I was in college quickly emerged into an online diary full of deep musings, healthy lifestyle tips, a healing journey for the ages, a spiritual awakening, and at the core of it all: our incredible community. You guys keep me coming back here every day feeling so grateful to just be, and I still pinch myself that this blog has been my full-time career for so long.

we WERE BORN knowing how TO feel amazing

CREATED to support your RE-AWAKENING


I am so happy that you are here. Dive into this section to learn more about me, how I got started, and what the inspiration behind my blog & brand is. Kick off your shoes & stay a while — I tend to write a lot! 😉

Hi guys! What a journey it has been to get to this place, and many of you have been here all along. For those of you who are new, I am thrilled to have you here. Let’s get into a little deep dive. I’m Jordan, and I have been sharing my life on the internet for over ten years now. I started blogging when I was in graduate school getting my MFA in Creative Writing, and after a year of doing both I decided to leave school to pursue the blog full-time. That was before blogging was an industry or career path, by the way… so we are talking old school days! I just knew in my bones that this was the path for me, and to this day I cannot imagine doing anything else.

I followed those intuition pings before they even made sense, and soon enough I had not just a blog but a brand – complete with products, a podcast, a clothing line (that’s now vintage, but now we have merch!), retreats, courses, meditations, apps, books, and beyond. You could say the entrepreneurial lifestyle runs in my blood, but I had no idea until I started doing it. Now it is a huge passion of mine to help guide others into a lifestyle that they are in love with – because I truly believe that when we follow what we truly love in this life, we cannot go wrong.

Jordan from The Balanced Blonde standing by a bright window in a living room.

This brand, along with my life, has evolved and changed so much over the years. Over the last decade I have publicly battled chronic Lyme disease, found healing, gotten married to the love of my life, become a mother to my beautiful boy Atticus, had a psychic awakening (!!) and have had so many iterations of life in between. I am deeply passionate about the healing mindset, all things plant medicine, plant-based nutrition, and more. I even went back to school to get a health coaching certification (at IIN, you can get a discount with my name here!), and got a degree in plant-based nutrition from Cornell.

Jordan Younger from The Balanced Blonde wearing a white dress.

Spiritual Teacher




Plant-Based Intuitive


This journey in and out of dis-ease changed everything for me. I truly went through the dark night of my own soul, and came out on the other side an entirely changed human being. My passion for natural healing has only skyrocketed and accelerated to massive new heights. The healing journey I went on also reconnected me to my eternal soul, to the fifth dimension, and to realms beyond this world where I have found the deepest healing I have ever known. Stick around and tune into posts and podcasts (and books!) about everything from manifestation, to awakening, to astrology, motherhood, healing, healthy recipes, and lots of magic in between. I am so happy you are here, and so thrilled to connect.

Hey Angel...What if today was the first day of the rest of your life? What if everything was happening for you, and not to you? What if that thing that was causing you the most pain, suffering and anguish could actually be happening for you? What if that could set you entirely free?
xx Jordan

let’s be friends


Jordan sitting on a large armchair in a bright living room.
Black and white photo of Jordan holding her baby in her arms.
Jordan Younger from The Balanced Blonde.
Jordan Younger at a Dear Media interview.
A black and white photo of Jordan and her husband.
Jordan sitting on a white lounge chair with the Visualize It mug.
Jordan, her husband, their baby, and their cat.
Jordan wearing the pink Expand, Upgrade, Uplevel, Transform, Ascend sweatshirt.
Jordan and her family on a cozy bed.

You will find me…

  • On the podcast every week, going deep & talking about spirituality (and aliens!)
  • Soaking in the ocean air with my boys. I am a true ocean girl at heart
  • Writing about healing & diving into the realms beyond
  • Spending time with my best friends & family who make my heart so full
  • Channeling & working on my psychic abilities
  • Talking about the fifth dimension, reading spiritual books (TBB book club unite), & staying up super late as the true night owl that I am
  • Making TikToks & spending lots of time connecting with you guys on social media!
  • Cooking up delicious plant-based recipes in TBB kitchen 🙂

Notable past collabs & partnerships

  • Nike
  • In-store campaign for Dick’s Sporting Goods
  • Alo Yoga
  • Athletic Greens
  • Modern Fertility
  • Shopify
  • Thrive Causemetics
  • MaryRuth’s Organics
  • Cured Nutrition CBD
  • Sakara Life
  • Clearlight Saunas
  • Saje Natural Wellness
  • GoMacro
  • Gladskin
  • Mindbloom ketamine therapy
  • Four Sigmatic
  • Olipop