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My Plant-Based Journey

Taking My Blog to the Next Level

March 4, 2015

Hiii babes. Thank you so much for all the love on my Choosing Peace (despite the haters) blog post yesterday. I am SO glad we are all on the same page — positivity trumps all. This is a place for happiness. Real, authentic emotions, but happiness nonetheless.

Now that we have that out of the way, I want to share some exciting news with you. Now that I’m finished writing my memoir (available for pre-sales in May… Pinch. Me.), I have had some big brainstorming sessions about what I want to do to take TBB to the next level.


Yes, I’ve experienced success in the blogging world, but there is always a next level. I think & plan on a massive scale, I can’t help it; it’s my creative and entrepreneurial brain calling the shots! I want this blog to continue to be a hub for health, fitness, passion, lifestyle, bohemian style, travel, following your heart & the like– for as long as humanly possible! A.k.a for as long as you guys keep reading. 🙂

I guess you could say balance means all sorts of things to me. From health to living the wild & free lifestyle I am so into promoting. The Balanced Blonde is a handy dandy little medley.

So, what am I doing to reach that next level, you ask? Let me tell you some goals I have in place that I am hoping will do just that!

How I’m Taking My Blog to the Next Level…

1. My YouTube channel: This one is ridiculously exciting for me, because I love being in front of the camera and expressing myself to you in new & different ways– ways that are so tangible and relatable because you can actually hear my voice and see my face! I have a lot of great videos lined up to share with you guys this year, so subscribe if you like it so you can help me grow! If you are not a subscribing type, I totally get it. I wasn’t either until I had my own YouTube! Here is an example of one of my videos:

2. RewardStyle: This platform is probably the coolest thing in the world when it comes to bloggers monetizing our websites. I was thrilled to join RewardStyle a few months ago, but because I was so hard at work on the book & maintaining the blog, clothing line & everything else TBB, I haven’t had the chance to use it as much as I would like. From now on I am going to be using it a lot more, especially as a way to incorporate more lifestyle & fashion posts into TBB.


Maxi // Similar dress // Similar but shorter

3. Hiring a full-time photographer/videographer: Okay, this is a huge step for me. I have been hesitant to do this for a while because I am so hands on with the blog & its hard for me to delegate and commit to switching up the way I run things… but it’s time. I see that what’s standing in front of me and the top blogs that I admire is that I don’t have nearly as much professional photo content when it comes to outfit posts / food photography / product reviews and everything of the sort. That being said, I’m not letting just anyone in on the craziness that is my TBB brain! It’s someone I have worked closely with throughout the whooooole TBB process — and I am freakishly excited for us to get going. This means SO MANY COOL PHOTOS & VIDEOS coming your way. I can’t waaiiitt. Kinda like this but every dayyy:


4. Consistency: I feel that I have been consistent all along, and I know that consistency is key. Having a posting schedule, even though spontaneity is definitely my natural inclination, is hugely important and I plan on carrying that out even more seriously these days.

5. Events: Well, this is a given. You guys know I LOVE events. From TBB App Launch Party to my Gingersnap’s Organic events in NYC, I looove getting out there in the community and connecting like-minded individuals. I have some fun things in the works with friends like Valley Brink Road, The Chalkboard Mag, my Orange Theory peeps & more. Not to mention the epic HEALTH RETREAT I’m planning.


6. Working on Sundays: I know, I said it. I like to work on a “day of REST!” I think the reason I love working on Sundays is because I can simply work on exactly what I enjoy. I don’t have the pressure of meetings or deadlines interrupting my work, because no one sets deadlines or meetings for a Sunday. I can get ahead with my blog writing, do fun planning for future collabs & have special me-time focusing sessions. Maybe this classifies me as a workaholic, buttt if that’s true I will roll with it because I see how much it helps me get ahead during the week — and saves me time to continue doing things I love/need, like yoga & Orange Theory!

7. Collaborations: It’s ALL about the collabs, my friends. Not only is it super duper fun to work with people you enjoy and admire, it also helps expand both parties into newer audiences. I love collaborating with friends & blogging powerhouses like The Skinny Confidential, The Whole Tara, Philosophie and more. Plus, it makes this oftentimes highly introspective job more fun & social.

Sophie & I with the owner of Drenched Fitness co-owner/Flexline creator, Brian Kennington at the Women's Health Drenched event last week!

8. Keeping the Passion Alive: If something isn’t working anymore, I am not going to force it. For instance, I was hosting my Recovery Series posts every Friday, but curating the interviews & putting them together each week proved to be too much for my jam-packed schedule. I still love getting those posts up, but I saw that making them happen each week took too much of my time that could be better used elsewhere. I am constantly switching things up to remain as passionate as humanly possible– that’s where the magic happens!

9. Travel: I don’t know about you, but I love reading about travel & looking at gorgeous travel pics. There are a lot go #TBBtravels on the horizon, and many of those were planned with YOU guys in mind & what you want to see on the bloggy!


10. Keeping It Real: The hugest thing to me is keeping the core of the brand connected to who I am & what I stand for. You will never see me selling out in the name of making $ of gaining popularity. Every move I make will be related to my core goals & mission statement!

So, with that being said– thoughts?! Do any other bloggers agree with me? What do you all want to see more of on TBB in the coming months?