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My Plant-Based Journey
Episode #236

Brandin Cohen: Building Liquid IV, Changing the World & What’s on the Horizon

OG listeners of the podcast may remember Brandin Cohen, founder of Liquid IV, as the FIRST guest on TBB Podcast  five years ago, when both his and Jordan’s brands were in their infancy. Brandin is one of Jordan’s dearest friends and she is thrilled to have him back on the show today. 

Half a decade later, Brandin joins the pod again, and so much has changed! Fresh from the acquisition of his company, he’s settling into his new beautiful home (where they recorded this episode). After years of hard work as Liquid IV’s CEO, he’s finally taking a hiatus to rediscover what lights him up. He gives everyone an insight into his new lifestyle, his other-worldly morning routine, spiritual practices, and the ambitious visions he has to CTW: Change The World. 

Beyond business, Brandin is a kind of a kind, open-hearted spirit. His soul is literally on fire (a true Sagittarius!), and his energy and charisma bounce off the mic. Despite his incredible levels of success, he carves out so much time to help others and the planet. He shares so many juicy nuggets for business founders out there to follow your passions and realize your vision to make your mark. 

Speaking of passion, Jordan’s latest soul-on-fire project, The Celestial Diet has arrived! Join Jordan for a FREE webinar on May 27th, 2021 for a deep dive intro to the food lifestyle that transformed her life. Click this link to sign up! 

Thanks to Sakara Life for sponsoring this episode. This plant-based food brand delivers delicious organic meals and daily wellness essentials straight to your door. Get 20% off your first order by going on and enter BLONDE20 at checkout on

Thanks to Nuzest for sponsoring this episode. Led by nature, and backed by science, Nuzest protein powders are the perfect addition to your smoothie. Using the cleanest, all-natural ingredients, Nuzest sets your body up for an epic day of productivity. Head to and use the code BLONDE for 20% off their protein powder selection. 

Thanks to Gruvi for sponsoring this episode. This alcohol-free beer and wine company out of Colorado has been the best addition to all of Jordan’s social gatherings. If you’re feeling sober-curious or simply want to try an amazing alcohol alternative, head to and use the code BLONDE for 10% off your purchase.