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Episode #258

Emily DiDonato: Pregnancy, Skincare, Modeling, & Navigating Social Media

You probably recognize Emily DiDonato from your favorite magazines, brand campaigns, or from her incredible social media presence where she has 2.3M followers on Instagram alone! In this fun and fascinating conversation, you’ll get to know the Emily beyond the highlight reel as she chats with Jordan about the realness of pregnancy, the highs and lows of modeling, and the backstory behind her new clean skincare brand, Covey.

In a few short weeks, Emily went from your average teen to shooting for Ralph Lauren and picked to be the face of Maybelline! Over the past decade, she has walked international fashion shows, jetted all over the world, and graced the covers of Vogue and Sports Illustratrated. Along the way, she tried just about every beauty product and routine in the book, which inspired her to create the skincare brand Covey. She unpacks her journey, from taking the leap to move to Manhattan alone to forge her modeling career, to the three-year process to birth Covey out into the world and how it feels to be the boss and content creator of her own brand and message.

With motherhood on the horizon for both Jordan and Emily (they’re due three weeks apart from one another!), the conversation takes an inevitable turn to pregnancy — and specifically, the realness of pregnancy. Emily reveals how she found out she was pregnant, the rituals getting her by (yoga, cold foods, and laying low), and the harsh realities of being constantly judged on her appearance online. We hope this conversation sparks excitement and joy and inspiration all around!

Thanks to Obé Fitness for sponsoring this episode. This on-demand fitness app keeps exercise fun and flexible with your lifestyle and needs. It’s one of Jordan’s favorite workout platforms because it takes all of the guesswork out of exercising and makes it super easy for everyone. Use the code “BALANCED” to get one month FREE at

Thanks to Olipop for sponsoring this episode. Jordan has at least two of these delicious soda drinks every day. You can enjoy a can guilt-free, knowing it’s low-sugar, non-GMO, Paleo, and keto friendly. Get 20% off their variety packs + free shipping by heading to or using code “BLONDE” at checkout. 

Thanks to Four Sigmatic for sponsoring this episode. This mushroom coffee brand has been part of Jordan’s morning routine for many years. She loves to brew a cup of dark and nutty goodness to boost her creativity and productivity throughout the day. We have a special TBB deal for you to get up to 40% off + free shipping on their mushroom coffee bundles. Simply head to or use the code “BLONDE” at checkout. 


The Balanced Blonde is a production of Crate Media